Browsing Brage INN by Author "Sørli Hågensen, Ann-Margret"
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Drivers and barriers to using servicescape in storytelling: a case from the tourism industry
Sørli Hågensen, Ann-Margret; Støa Kristiansen, Heidi (Master thesis, 2017)Abstract (engelsk sammendrag) There is a growing interest in creating positive experiences for consumers, especially in the tourism industry. Our context is farm tourism. One way to enhance the customer experience is by ...