Market structure, opportunities, limitations and strategies for penetrating the Ukrainian market with Norsvin genetics

Abstract

English: The purpose of this study is to investigate the market structure of pig breeding in Ukraine, competitor survey, opportunities and limitations for penetrating the Ukrainian market with Norsvin genetics. In the first part, I review the structure of the pork chain on the international swine market. The current situation in the pig breeding and production sector is then reviewed and evaluated in detail. In addition, geographical and socio-economic factors expected to influence Norsvin business opportunities in Ukraine were reviewed. The information was gathered through literature surveys, personal interviews, company visits and conference participation. Analysis of pig breeding in Ukraine and business environment factors was carried out using SWOT and PESTLE methods. The study showed that there exists a market potential for Norsvin in Ukraine. Alternative strategies for entering the Ukrainian market are suggested.