Browsing Artikler, rapporter, filmer / Articles, reports, movies by Subject "early-bird discounts;"
Now showing items 1-1 of 1
-
The effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing
(Peer reviewed; Journal article, 2024)The long-term success of variable pricing relies on existing and new customers accepting the pricing scheme implemented. We use experimental data from the alpine skiing industry to examine how the magnitude of price ...