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dc.contributor.authorSinghal, Arvind
dc.contributor.authorSvenkerud, Peer Jacob
dc.date.accessioned2020-03-11T13:28:29Z
dc.date.available2020-03-11T13:28:29Z
dc.date.created2019-08-08T08:18:02Z
dc.date.issued2019
dc.identifier.citationAsia Pacific Media Educator. 2019, 29 (2), 151-163.nb_NO
dc.identifier.issn1326-365X
dc.identifier.urihttp://hdl.handle.net/11250/2646426
dc.description.abstractThe classical diffusion of the innovations paradigm has faced criticism for reifying outside-in, expert-driven approaches to solving problems and for overlooking and rejecting local solutions. In this article, we argue that diffusion scholars should pay more attention to approaches such as positive deviance (PD) that enable communities to discover the wisdom they already have and then to act on it. PD is an asset-based approach that identifies what is going right in a community to amplify it, as opposed to focusing on what is going wrong in a community and fixing it with outside expertise. In the PD approach, the change is led by internal change agents who, with access to no special resources, present the social behavioural proof to their peers that problems can be solved. Given that the solutions are generated locally, they are more likely to sustain and be owned by potential adopters.nb_NO
dc.language.isoengnb_NO
dc.subjectclassical diffusionnb_NO
dc.subjectconceptualizationnb_NO
dc.subjectinnovations paradigmnb_NO
dc.subjectpositive deviancenb_NO
dc.titleFlipping the Diffusion of Innovations Paradigm: Embracing the Positive Deviance Approach to Social Changenb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.subject.nsiVDP::Samfunnsvitenskap: 200nb_NO
dc.source.pagenumber151-163nb_NO
dc.source.volume29nb_NO
dc.source.journalAsia Pacific Media Educatornb_NO
dc.source.issue2nb_NO
dc.identifier.doi10.1177/1326365X19857010
dc.identifier.cristin1714732
cristin.unitcode209,6,4,0
cristin.unitcode209,6,0,0
cristin.unitnameInstitutt for organisasjon, ledelse, styring
cristin.unitnameHandelshøgskolen Innlandet - Fakultet for økonomi og samfunnsvitenskap
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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