Now showing items 21-22 of 22

    • The Actor: The Key Determinator in Service Ecosystems 

      Tronvoll, Bård (Journal article; Peer reviewed, 2017)
      Most descriptions of service ecosystems, which provide the foundations for value co-creation, focus on resource integration. In contrast, this article emphasizes the actor’s key role as the foundation resource for value ...
    • Transformational shifts through digital servitization 

      Tronvoll, Bård; Sklyar, Alexey; Sorhammar, David; Kowalkowski, Christian (Peer reviewed; Journal article, 2020)
      Manufacturers increasingly look to digitalization to drive service growth. However, success is far from guaranteed, and many firms focus too much on technology. Adopting a discovery-oriented, theories-in-use approach, this ...