Blar i Brage INN på forfatter "Brataas, Andrea"
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To engage or not: how does concern for personal brand impact consumers’ Social Media Engagement Behaviour (SMEB)?
Mei, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander (Peer reviewed; Journal article, 2022)In the present society, people have become cautious about their online presence. By adopting a qualitative methodological approach, the study investigates consumers’ approach to SMEB (Social Media Engagement Behaviour). ...