Blar i Brage INN på forfatter "Holmene, Ingeborg S. Heggem"
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Paid or semi-public media? The Norwegian film industry’s strategies for social media
Holmene, Ingeborg S. Heggem (Journal article; Peer reviewed, 2018)In this article, I explore how conglomerates and the independent film companies in Norway conceptualize their social media strategies before the release of their films in movie theatres. I analyse applications made to the ...