Browsing Brage INN by Author "Sachdev, Anu"
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A Positive Deviance Inquiry on Effective Communicative Practices of Rural Indian Women Entrepreneurs
Jain, Pallavi; Sachdev, Anu; Singhal, Arvind; Svenkerud, Peer Jacob; Agarwal, Sakshi (Journal article; Peer reviewed, 2019)Why do some rural women entrepreneurs in India succeed despite low levels of literacy, staggering household responsibility, unsupportive social structures, and oppressive cultural practices? The present article employed ... -
Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment
Wang, Hua; Singhal, Arvind; Quist, Carliene; Sachdev, Anu; Liu, Sixiao (Journal article; Peer reviewed, 2019)The present article analyses the creative production processes and audience reception aspects of East Los High, an exemplary Hollywood-based edutainment initiative that purposely leveraged transmedia storytelling to address ...