Browsing Brage INN by Subject "East Los High"
Now showing items 1-2 of 2
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Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment
(Journal article; Peer reviewed, 2019)The present article analyses the creative production processes and audience reception aspects of East Los High, an exemplary Hollywood-based edutainment initiative that purposely leveraged transmedia storytelling to address ... -
Social media fandom for health promotion? Insights from East Los High, a transmedia edutainment initiative
(Journal article; Peer reviewed, 2019)As digital media technologies proliferate and social media spaces expand, how does one leverage popularity and cultivate fandom to promote health? Despite the easy entry, broad reach, and interactive features of social ...