Browsing Brage INN by Subject "entertainment-education"
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The power of narrative persuasion: how an entertainment-education serial drama tackled open defecation and promoted contraceptive use in India
(Peer reviewed; Journal article, 2020)Television and radio serial dramas have been used as an effective entertainment-education (EE) strategy to address complex health and social issues around the world. In this article, we analyse India’s experience with ... -
Using television drama as entertainment-education to tackle domestic violence in China
(Journal article; Peer reviewed, 2019)Don’t Respond to Strangers (DRTS) is the first and to date the only television drama in China that was intentionally produced to raise public consciousness about the insidious nature of domestic violence, to contribute to ...