Browsing Artikler, rapporter, filmer / Articles, reports, movies by Subject "offentlig kommunikasjon"
Now showing items 1-1 of 1
-
Minding the gap: Applying a service marketing model into government policy communications
(Journal article; Peer reviewed, 2010)In order to bolster the emerging but still underdeveloped conceptualization of public communication over potential policies, we apply a framework primarily used in business service marketing to improve service quality (“gap ...