Blar i Brage INN på forfatter "Gelders, Dave"
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Minding the gap: Applying a service marketing model into government policy communications
Gelders, Dave; Ihlen, Øyvind (Journal article; Peer reviewed, 2010)In order to bolster the emerging but still underdeveloped conceptualization of public communication over potential policies, we apply a framework primarily used in business service marketing to improve service quality (“gap ...