Blar i Brage INN på forfatter "Xu, Weiai"
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Social media fandom for health promotion? Insights from East Los High, a transmedia edutainment initiative
Wang, Hua; Xu, Weiai; Saxton, Gregory D.; Singhal, Arvind (Journal article; Peer reviewed, 2019)As digital media technologies proliferate and social media spaces expand, how does one leverage popularity and cultivate fandom to promote health? Despite the easy entry, broad reach, and interactive features of social ...