• A new conceptualization of service innovation grounded in S-D logic and service systems 

      Edvardsson, Bo; Tronvoll, Bård (Journal article; Peer reviewed, 2013)
      Engelsk sammendrag (abstract): Purpose—This article conceptualizes service innovation through a service-dominant logic (S-D logic) lens and with a service system foundation. Design/methodology/approach—This conceptual ...
    • A4A relationships 

      Polese, Francesco; Pels, Jaqueline; Tronvoll, Bård; Bruni, Roberto; Carrubbo, Luca (Journal article; Peer reviewed, 2017)
      Purpose The purpose of this paper is to investigate the characteristics of actors that allow them to relate to others actors in the system through shared intentionality (orientation) and the nature of the A4A relationship ...
    • Expanding understanding of service exchange and value co‐creation: a social construction approach 

      Edvardsson, Bo; Tronvoll, Bård; Gruber, Thorsten (Journal article; Peer reviewed, 2010)
      According to service-dominant logic (S-D logic), all providers are service providers, and service is the fundamental basis of exchange. Value is co-created with customers and assessed on the basis of value-in-context. ...