Browsing Brage INN by Author "Iversen, Eric James"
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Dynamics of regional diversification: A new approach using trademark data
Iversen, Eric James; Herstad, Sverre Johan (Peer reviewed; Journal article, 2022)This paper pilots an approach for using trademark data to study regional diversification. Bridging the respective literatures, we develop a regional trademarking-intensity measure that can shed new light on how different ... -
Dynamics of regional diversification: A new approach using trademark data
Iversen, Eric James; Herstad, Sverre Johan (Peer reviewed; Journal article, 2021)This paper pilots an approach for using trademark data to study regional diversification. Bridging the respective literatures, we develop a regional trademarking-intensity measure that can shed new light on how different ...