Blar i Brage INN på forfatter "Lutkenhaus, Roel O."
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Using markers for digital engagement and social change: Tracking meaningful narrative exchange in transmedia edutainment with text analytics techniques
Lutkenhaus, Roel O.; Wang, Hua; Singhal, Arvind; Jansz, Jeroen; Bouman, Martine P. A. (Peer reviewed; Journal article, 2022)While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their ...