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    • A Positive Deviance Inquiry on Effective Communicative Practices of Rural Indian Women Entrepreneurs 

      Jain, Pallavi; Sachdev, Anu; Singhal, Arvind; Svenkerud, Peer Jacob; Agarwal, Sakshi (Journal article; Peer reviewed, 2019)
      Why do some rural women entrepreneurs in India succeed despite low levels of literacy, staggering household responsibility, unsupportive social structures, and oppressive cultural practices? The present article employed ...
    • Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment 

      Wang, Hua; Singhal, Arvind; Quist, Carliene; Sachdev, Anu; Liu, Sixiao (Journal article; Peer reviewed, 2019)
      The present article analyses the creative production processes and audience reception aspects of East Los High, an exemplary Hollywood-based edutainment initiative that purposely leveraged transmedia storytelling to address ...
    • Amplification of tacit knowledge through the positive deviance approach 

      Slettli, Victoria Konovalenko; Singhal, Arvind (Conference object; Journal article; Peer reviewed, 2016)
      Often the answer to solving complex social problems already exists in the community as some type of tacit knowledge, but it is hidden from plain view. By identifying this tacit knowledge, and then making it useful and ...
    • An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study 

      Wang, Hua; Gupta, Sneha; Singhal, Arvind; Muttreja, Poonam; Singh, Sanghamitra; Sharma, Poorva; Piterova, Alice (Peer reviewed; Journal article, 2022)
      Background: Leveraging artificial intelligence (AI)–driven apps for health education and promotion can help in the accomplishment of several United Nations sustainable development goals. SnehAI, developed by the Population ...
    • Creative Content and Inclusive Classrooms to Transform Student Learning: Liberating Structures for Mathematics Educators 

      Singhal, Arvind (Journal article; Peer reviewed, 2016)
      This article describes how K-12 teachers may significantly improve student learning, engagement, and retention of mathematical concepts by creatively designing their course content around real-world problems, and employing ...
    • Deconstruction of central line insertion guidelines based on the positive deviance approach—Reducing gaps between guidelines and implementation: A qualitative ethnographic research 

      Cohen, Ricky; Gesser-Edelsburg, Anat; Singhal, Arvind; Benenson, Shmuel; Moses, Allon E. (Journal article; Peer reviewed, 2019)
      Despite a proven association between the implementation of prevention guidelines for central line associated blood stream infections (CLABSI) and reduction in CLABSI rates, in practice there is poor adherence. Furthermore, ...
    • Diffusion of Evidence-based Interventions or Practice-based Positive Deviations 

      Singhal, Arvind; Svenkerud, Peer Jacob (Peer reviewed; Journal article, 2018)
    • East Los High: Transmedia edutainment to promote the sexual and reproductive health of young Latina/o Americans 

      Wang, Hua; Singhal, Arvind (Journal article; Peer reviewed, 2016)
      Latina/o Americans are at high risk for sexually transmitted infections and teen pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High, a transmedia ...
    • Flipping the Diffusion of Innovations Paradigm: Embracing the Positive Deviance Approach to Social Change 

      Singhal, Arvind; Svenkerud, Peer Jacob (Journal article; Peer reviewed, 2019)
      The classical diffusion of the innovations paradigm has faced criticism for reifying outside-in, expert-driven approaches to solving problems and for overlooking and rejecting local solutions. In this article, we argue ...
    • Identification and Amplification of Tacit Knowledge: The Positive Deviance Approach as Knowledge Management Praxis 

      Slettli, Victoria Konovalenko; Singhal, Arvind (Journal article; Peer reviewed, 2017)
      Often the answer to solving complex social problems already exists in the community as some type of tacit knowledge, but it is hidden from plain view. By demonstrating how tacit indigenous knowledge can be identified and ...
    • Identification and Characterization of Families That Are Positively Deviant for Childhood Obesity in a Latino Population: A Case-Control Study 

      Foster, Byron A.; Aquino, Christian A.; Mejia, Sharol; Turner, Barbara J.; Singhal, Arvind (Peer reviewed; Journal article, 2018)
      Childhood obesity is a complex public health challenge that requires innovative, sustainable solutions. Positive deviance, inspired by the science of complexity, is an approach that examines what allows certain individuals ...
    • Liberating Structures as Pedagogical Innovation for Inclusive Learning: A Pilot Study in a Norwegian University 

      Singhal, Arvind; Perez, Lauren E.; Stevik, Kristin; Mønness, Erik; Svenkerud, Peer Jacob (Journal article; Peer reviewed, 2019)
      Liberating Structures (LSs) are simple and concrete tools that can enhance group performance in diverse organizational settings. They do so by organizing participants in different spatial arrangements and group configurations ...
    • “Picking our Oysters” and “Swimming with our Whales”: How innovative tourism practices may engender sustainable development 

      Duedahl, Eva; Singhal, Arvind (Peer reviewed; Journal article, 2020)
      n an unfolding scenario of environmental gloom and doom where humans have become the key disruptors and exploiters of nature, our article presents an optimistic and hopeful approach to how humans may interact with nature ...
    • The power of narrative persuasion: how an entertainment-education serial drama tackled open defecation and promoted contraceptive use in India 

      Wang, Hua; Singhal, Arvind; Muttreja, Poonam; Vajpeyi, Alok; Laddah, Ritesh; Singh, Sanghamitra; Mazumdar, Paramita Dasgupta; Srivastava, Alok; Rao, Vasanti; Saini, Sangeeta; Rautela, Dinesh; Seth, Aaditeshwar (Peer reviewed; Journal article, 2020)
      Television and radio serial dramas have been used as an effective entertainment-education (EE) strategy to address complex health and social issues around the world. In this article, we analyse India’s experience with ...
    • Raging Pandemics and Taming Epidemics: The Role of Behaviour Change Communication in India’s Polio Eradication 

      Singhal, Arvind (Peer reviewed; Journal article, 2020)
      This article, drawing upon the author’s past research and scholarly writings on communication strategies to prevent, contain, and mitigate pandemics and epidemics, including HIV/AIDS, analyses India’s march towards polio ...
    • Social media fandom for health promotion? Insights from East Los High, a transmedia edutainment initiative 

      Wang, Hua; Xu, Weiai; Saxton, Gregory D.; Singhal, Arvind (Journal article; Peer reviewed, 2019)
      As digital media technologies proliferate and social media spaces expand, how does one leverage popularity and cultivate fandom to promote health? Despite the easy entry, broad reach, and interactive features of social ...
    • Using markers for digital engagement and social change: Tracking meaningful narrative exchange in transmedia edutainment with text analytics techniques 

      Lutkenhaus, Roel O.; Wang, Hua; Singhal, Arvind; Jansz, Jeroen; Bouman, Martine P. A. (Peer reviewed; Journal article, 2022)
      While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their ...
    • Using television drama as entertainment-education to tackle domestic violence in China 

      Yue, Zhiying; Wang, Hua; Singhal, Arvind (Journal article; Peer reviewed, 2019)
      Don’t Respond to Strangers (DRTS) is the first and to date the only television drama in China that was intentionally produced to raise public consciousness about the insidious nature of domestic violence, to contribute to ...
    • What distinguishes positive deviance (PD) health professionals from their peers and what impact does a PD intervention have on behaviour change: a cross-sectional study of infection control and prevention in three Israeli hospitals 

      Cohen, Ricky; Gesser-Edelsburg, Anat; Singhal, Arvind; Benenson, Shmuel; Moses, Allon E. (Peer reviewed; Journal article, 2020)
      Past studies using the positive deviance (PD) approach in the field of infection prevention and control (IPC) have primarily focused on impacts on healthcare-associated infection rates. This research aimed to determine if ...

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