• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Artikler, rapporter, filmer / Articles, reports, movies
  • Publikasjoner fra Cristin - INN
  • View Item
  •   Home
  • Artikler, rapporter, filmer / Articles, reports, movies
  • Publikasjoner fra Cristin - INN
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Flipping the Diffusion of Innovations Paradigm: Embracing the Positive Deviance Approach to Social Change

Singhal, Arvind; Svenkerud, Peer Jacob
Journal article, Peer reviewed
Accepted version
Thumbnail
View/Open
Singhal_Svenkerud 2019.pdf (975.9Kb)
URI
http://hdl.handle.net/11250/2646426
Date
2019
Metadata
Show full item record
Collections
  • Artikkel - fagfellevurdert vitenskapelig / Articles - peer-reviewed [1246]
  • Publikasjoner fra Cristin - INN [686]
Original version
Asia Pacific Media Educator. 2019, 29 (2), 151-163.   10.1177/1326365X19857010
Abstract
The classical diffusion of the innovations paradigm has faced criticism for reifying outside-in, expert-driven approaches to solving problems and for overlooking and rejecting local solutions. In this article, we argue that diffusion scholars should pay more attention to approaches such as positive deviance (PD) that enable communities to discover the wisdom they already have and then to act on it. PD is an asset-based approach that identifies what is going right in a community to amplify it, as opposed to focusing on what is going wrong in a community and fixing it with outside expertise. In the PD approach, the change is led by internal change agents who, with access to no special resources, present the social behavioural proof to their peers that problems can be solved. Given that the solutions are generated locally, they are more likely to sustain and be owned by potential adopters.
Journal
Asia Pacific Media Educator

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit