Blar i Brage INN på forfatter "Wang, Hua"
-
Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment
Wang, Hua; Singhal, Arvind; Quist, Carliene; Sachdev, Anu; Liu, Sixiao (Journal article; Peer reviewed, 2019)The present article analyses the creative production processes and audience reception aspects of East Los High, an exemplary Hollywood-based edutainment initiative that purposely leveraged transmedia storytelling to address ... -
An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study
Wang, Hua; Gupta, Sneha; Singhal, Arvind; Muttreja, Poonam; Singh, Sanghamitra; Sharma, Poorva; Piterova, Alice (Peer reviewed; Journal article, 2022)Background: Leveraging artificial intelligence (AI)–driven apps for health education and promotion can help in the accomplishment of several United Nations sustainable development goals. SnehAI, developed by the Population ... -
East Los High: Transmedia edutainment to promote the sexual and reproductive health of young Latina/o Americans
Wang, Hua; Singhal, Arvind (Journal article; Peer reviewed, 2016)Latina/o Americans are at high risk for sexually transmitted infections and teen pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High, a transmedia ... -
The power of narrative persuasion: how an entertainment-education serial drama tackled open defecation and promoted contraceptive use in India
Wang, Hua; Singhal, Arvind; Muttreja, Poonam; Vajpeyi, Alok; Laddah, Ritesh; Singh, Sanghamitra; Mazumdar, Paramita Dasgupta; Srivastava, Alok; Rao, Vasanti; Saini, Sangeeta; Rautela, Dinesh; Seth, Aaditeshwar (Peer reviewed; Journal article, 2020)Television and radio serial dramas have been used as an effective entertainment-education (EE) strategy to address complex health and social issues around the world. In this article, we analyse India’s experience with ... -
Social media fandom for health promotion? Insights from East Los High, a transmedia edutainment initiative
Wang, Hua; Xu, Weiai; Saxton, Gregory D.; Singhal, Arvind (Journal article; Peer reviewed, 2019)As digital media technologies proliferate and social media spaces expand, how does one leverage popularity and cultivate fandom to promote health? Despite the easy entry, broad reach, and interactive features of social ... -
Using markers for digital engagement and social change: Tracking meaningful narrative exchange in transmedia edutainment with text analytics techniques
Lutkenhaus, Roel O.; Wang, Hua; Singhal, Arvind; Jansz, Jeroen; Bouman, Martine P. A. (Peer reviewed; Journal article, 2022)While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their ... -
Using television drama as entertainment-education to tackle domestic violence in China
Yue, Zhiying; Wang, Hua; Singhal, Arvind (Journal article; Peer reviewed, 2019)Don’t Respond to Strangers (DRTS) is the first and to date the only television drama in China that was intentionally produced to raise public consciousness about the insidious nature of domestic violence, to contribute to ...