Blar i Artikkel - fagfellevurdert vitenskapelig / Articles - peer-reviewed på tidsskrift "Industrial Marketing Management"

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    • Tensions in Digital Servitization through Paradox Lens 

      Toth, Zsofia; Kowalkowski, Christian; Skylar, A; Sörhammar, David; Tronvoll, Bård; Wirths, Oliver (Peer reviewed; Journal article, 2022)
      Two of the most disruptive changes in today's business markets are servitization and digitalization. Their increasing convergence into digital servitization leads to tensions both within and between organizations. The ...

    • Transformational shifts through digital servitization 

      Tronvoll, Bård; Sklyar, Alexey; Sorhammar, David; Kowalkowski, Christian (Peer reviewed; Journal article, 2020)
      Manufacturers increasingly look to digitalization to drive service growth. However, success is far from guaranteed, and many firms focus too much on technology. Adopting a discovery-oriented, theories-in-use approach, this ...