Blar i Artikkel - fagfellevurdert vitenskapelig / Articles - peer-reviewed på tidsskrift "Journal of Development Communication"
Viser treff 1-5 av 5
-
A Positive Deviance Inquiry on Effective Communicative Practices of Rural Indian Women Entrepreneurs
(Journal article; Peer reviewed, 2019)Why do some rural women entrepreneurs in India succeed despite low levels of literacy, staggering household responsibility, unsupportive social structures, and oppressive cultural practices? The present article employed ... -
Diffusion of Evidence-based Interventions or Practice-based Positive Deviations
(Peer reviewed; Journal article, 2018) -
The power of narrative persuasion: how an entertainment-education serial drama tackled open defecation and promoted contraceptive use in India
(Peer reviewed; Journal article, 2020)Television and radio serial dramas have been used as an effective entertainment-education (EE) strategy to address complex health and social issues around the world. In this article, we analyse India’s experience with ... -
Raging Pandemics and Taming Epidemics: The Role of Behaviour Change Communication in India’s Polio Eradication
(Peer reviewed; Journal article, 2020)This article, drawing upon the author’s past research and scholarly writings on communication strategies to prevent, contain, and mitigate pandemics and epidemics, including HIV/AIDS, analyses India’s march towards polio ... -
Using television drama as entertainment-education to tackle domestic violence in China
(Journal article; Peer reviewed, 2019)Don’t Respond to Strangers (DRTS) is the first and to date the only television drama in China that was intentionally produced to raise public consciousness about the insidious nature of domestic violence, to contribute to ...