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dc.contributor.authorGelders, Dave
dc.contributor.authorIhlen, Øyvind
dc.date.accessioned2010-04-16T08:41:01Z
dc.date.available2010-04-16T08:41:01Z
dc.date.issued2010
dc.identifier.citationGelders, D., Ihlen, Ø. (2010). Minding the gap: applying a service marketing model into government policy communications. Government Information Quarterly 27(1), 34-40en_US
dc.identifier.issn0740-624X
dc.identifier.otherdoi:10.1016/j.giq.2009.05.005
dc.identifier.urihttp://hdl.handle.net/11250/134162
dc.description.abstractIn order to bolster the emerging but still underdeveloped conceptualization of public communication over potential policies, we apply a framework primarily used in business service marketing to improve service quality (“gap analysis”). We argue that this model has strong heuristic qualities that can alert practitioners who are interested in improving communication regarding potential policies. While we recognize problems implementing the model, we suggest some ways that both practitioners and the public ameliorate the identified issues. Seeing communication about potential policies as a crucial part of the political process, we argue that such efforts have democratic merit.en_US
dc.language.isoengen_US
dc.publisherElsevier Scienceen_US
dc.subjectPolicy intentionsen_US
dc.subjectGap analysisen_US
dc.subjectService marketing modelen_US
dc.subjectoffentlig kommunikasjonen_US
dc.subjectPublic communicationen_US
dc.titleMinding the gap: Applying a service marketing model into government policy communicationsen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.subject.nsiVDP::Social science: 200::Political science and organizational theory: 240en_US
dc.identifier.doihttp://dx.doi.org/10.1016/j.giq.2009.05.005


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