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Loyalty versus conflict in Norwegian practitioners

Gabrielsen, Knut
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/134300
Date
2004
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  • Artikkel - fagfellevurdert vitenskapelig / Articles - peer-reviewed [1252]
Original version
Gabrielsen, K. (2004). Loyalty versus conflict in Norwegian practitioners. Public Relations Review. 30(2004), 303-311  
Abstract
The article focuses on loyalty and conflict in the PR field; loyalty and conflict between the practitioners and the employer on the one hand, and between the practitioners and target groups on the other hand. The research among 251 practitioners in Norway confirms the "client syndrome": The practitioners are closely attached to their employer, and the ties of loyalty are stronger in private sector than in public sector.There are also differences due to the place of work when it comes to the level of conflict, and it is not unusual that the practitioners try to avoid conflict by choosing "neutrality". The research shows that the stronger the ties of loyalty are, the more likely is it that conflict will occur. Choosing sides in a conflict (with management or target groups) does not affect the practitioners? attitude to two-way symmetrical communication, and the research supports the view that the feminine worldview is a symmetrical worldview.
 
Norsk: Artikkelen fokuserer på lojalitet og konflikt blant norske informatører; lojalitet

og konflikt mellom informatører og arbeidsgiver på den ene siden, og mellom informatører og målgrupper på den andre siden. Forskning blant 251 informa-tører bekrefter ”klientsyndromet”: Informatørene er nært knyttet til arbeids-giveren, og lojalitetsbåndene til dem er sterkere i privat sektor enn i offentlig sektor. Det er også slik at jo sterkere lojalitetsbåndene er, jo lettere oppstår det konflikt. Informatørene prøver gjerne å unngå konfliktfylte valg mellom lojalitet til arbeidsgiveren eller målgruppen, ved å være nøytral - men hva vil nøytralitet si i sosiale konflikter?
 
Publisher
Elsevier

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