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dc.contributor.authorEdvardsson, Bo
dc.contributor.authorTronvoll, Bård
dc.contributor.authorGruber, Thorsten
dc.date.accessioned2010-07-08T07:27:39Z
dc.date.available2010-07-08T07:27:39Z
dc.date.issued2010
dc.identifier.citationEdvardsson, B., Tronvoll, B., Gruber, T. (2010). Expanding understanding of service exchange and value co‐creation: a social construction approach. Journal of the Academy of Marketing Scienceen_US
dc.identifier.urihttp://hdl.handle.net/11250/134338
dc.descriptionThe original publication is available at http://www.springerlink.com/content/m0hq486673062788/en_US
dc.description.abstractAccording to service-dominant logic (S-D logic), all providers are service providers, and service is the fundamental basis of exchange. Value is co-created with customers and assessed on the basis of value-in-context. However, the extensive literature on S-D logic could benefit from paying explicit attention to the fact that both service exchange and value co-creation are influenced by social forces. The aim of this study is to expand understanding of service exchange and value co-creation by complementing these central aspects of S-D logic with key concepts from social construction theories (social structures, social systems, roles, positions, interactions, and reproduction of social structures). The study develops and describes a new framework for understanding how the concepts of service exchange and value co-creation are affected by recognizing that they are embedded in social systems. The study contends that value should be understood as value-in-social-context and that value is a social construction. Value co-creation is shaped by social forces, is reproduced in social structures, and can be asymmetric for the actors involved. Service exchanges are dynamic, and actors learn and change their roles within dynamic service systems.en_US
dc.language.isoengen_US
dc.publisherJournal of the Academy of Marketing Scienceen_US
dc.subjectservice-dominant logicen_US
dc.subjectS-D logicen_US
dc.subjectservice exchangeen_US
dc.subjectvalue co-creationen_US
dc.subjectsocial construction theoriesen_US
dc.subjectstructuration theoryen_US
dc.subjectsocial interactionen_US
dc.subjectservice systemen_US
dc.titleExpanding understanding of service exchange and value co‐creation: a social construction approachen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.subject.nsiVDP::Social science: 200::Economics: 210::Business: 213en_US
dc.subject.nsiVDP::Social science: 200::Economics: 210::Economics: 212en_US
dc.source.pagenumber327-339
dc.source.volume39
dc.source.journalJournal of the Academy of Marketing Science
dc.source.issue2
dc.identifier.doihttp://dx.doi.org/10.1007/s11747‐010‐0200‐y


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