Browsing Publikasjoner fra Cristin - INN by Author "Laddah, Ritesh"

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The power of narrative persuasion: how an entertainment-education serial drama tackled open defecation and promoted contraceptive use in India

Wang, Hua; Singhal, Arvind; Muttreja, Poonam; Vajpeyi, Alok; Laddah, Ritesh; Singh, Sanghamitra; Mazumdar, Paramita Dasgupta; Srivastava, Alok; Rao, Vasanti; Saini, Sangeeta; Rautela, Dinesh; Seth, Aaditeshwar (Peer reviewed; Journal article, 2020)

Television and radio serial dramas have been used as an effective entertainment-education (EE) strategy to address complex health and social issues around the world. In this article, we analyse India’s experience with ...