Blar i Publikasjoner fra Cristin - INN på emneord "marketing"
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An Agile Approach to Service Innovation: Creating Valuable Service Innovation with Agile Resource Integration
(Peer reviewed; Journal article, 2020)Value creation through service innovation is challenging in complex, changing markets. Agility may be the key to understanding resource integration in dynamic contexts and what drives and enables service innovation. To ... -
Different sales channels for different farmers: Local and mainstream marketing of organic fruits and vegetables in Norway
(Peer reviewed; Journal article, 2021)Most food in developed countries, including organic fruits and vegetables, is sold through supply chains run by large wholesalers and supermarket chains. A certain share is sold through local marketing channels such as ...