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dc.contributor.authorWang, Hua
dc.contributor.authorSinghal, Arvind
dc.description.abstractLatina/o Americans are at high risk for sexually transmitted infections and teen pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High, a transmedia edutainment program, was purposefully designed to embed educational messages in entertainment narratives across several digital platforms to promote sexual and reproductive health among Young Latina/o Americans. By employing analytics tracking, a viewer survey, and a lab experiment, we found that East Los High had a wide audience reach, strong audience engagement and, in general, a positive cognitive, emotional, and social impact on sexual and reproductive health communication and education. Culturally-sensitive transmedia edutainment programs represent a promising health promotion strategy for minority populations and warrant further investigation and validation.nb_NO
dc.publisherThe American Public Health Associationnb_NO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.subjecttransmedia edutainmentnb_NO
dc.subjectLatina/o youthnb_NO
dc.subjectsexual and reproductive healthnb_NO
dc.subjecthealth promotionnb_NO
dc.subjectprogram evaluationnb_NO
dc.titleEast Los High: Transmedia edutainment to promote the sexual and reproductive health of young Latina/o Americansnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.subject.nsiVDP::Samfunnsvitenskap: 200nb_NO
dc.source.journalAmerican Journal of Public Healthnb_NO

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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal