Market structure, opportunities, limitations and strategies for penetrating the Ukrainian market with Norsvin genetics
Master thesis
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http://hdl.handle.net/11250/132347Utgivelsesdato
2010Metadata
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English: The purpose of this study is to investigate the market structure of pig breeding in
Ukraine, competitor survey, opportunities and limitations for penetrating the Ukrainian
market with Norsvin genetics. In the first part, I review the structure of the pork chain
on the international swine market. The current situation in the pig breeding and
production sector is then reviewed and evaluated in detail. In addition, geographical and
socio-economic factors expected to influence Norsvin business opportunities in Ukraine
were reviewed. The information was gathered through literature surveys, personal
interviews, company visits and conference participation. Analysis of pig breeding in
Ukraine and business environment factors was carried out using SWOT and PESTLE
methods. The study showed that there exists a market potential for Norsvin in Ukraine.
Alternative strategies for entering the Ukrainian market are suggested.
Beskrivelse
Mastergradsoppgave i næringsrettet bioteknologi, Avdeling for lærerutdanning og naturvitenskap, Høgskolen i Hedmark, 2010