Browsing Publikasjoner fra Cristin - INN by Journals "International Review of Retail Distribution & Consumer Research"
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Customer complaint behaviour (CCB) in the retail sector: why do customers voice their complaints on Facebook?
(Journal article; Peer reviewed, 2018)With the increasing usage of platforms such as Facebook, understanding customer complaint behaviour (CCB) in the context of the social media is imperative for any businesses. Of the two billion users on Facebook, more than ...