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dc.contributor.authorSklyar, Alexey
dc.contributor.authorKowalkowski, Christian
dc.contributor.authorSörhammar, David
dc.contributor.authorTronvoll, Bård
dc.date.accessioned2020-02-20T09:15:57Z
dc.date.available2020-02-20T09:15:57Z
dc.date.created2019-07-05T09:12:18Z
dc.date.issued2019
dc.identifier.citationJournal of Marketing Management. 2019, 1-18.nb_NO
dc.identifier.issn0267-257X
dc.identifier.urihttp://hdl.handle.net/11250/2642772
dc.descriptionThis is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.nb_NO
dc.description.abstractAs digitalisation increasingly encompasses entire service ecosystems, it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosystem, this qualitative case study explores the digitalisation strategy of a marketleading systems integrator in the maritime industry. Based on 40 depth interviews with managers, the findings show how technology increasingly serves as a key operant resource in the transformation of resource integration patterns. The study contributes to ecosystem dynamics research by identifying major differences between the pre-digitalised and digitalised states of a service ecosystem, and demonstrates the dual role of technology in both increasing pattern complexity and facilitating coordination of that complexity.nb_NO
dc.language.isoengnb_NO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.subjectdigitalisationnb_NO
dc.subjectservice ecosystemsnb_NO
dc.subjectresource integrationnb_NO
dc.subjectservitizationnb_NO
dc.subjectstrong and weak tiesnb_NO
dc.subjectoperant resourcesnb_NO
dc.titleResource integration through digitalisation: a service ecosystem perspectivenb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionpublishedVersionnb_NO
dc.subject.nsiVDP::Samfunnsvitenskap: 200nb_NO
dc.source.pagenumber1-18nb_NO
dc.source.journalJournal of Marketing Managementnb_NO
dc.identifier.doi10.1080/0267257X.2019.1600572
dc.identifier.cristin1710260
cristin.unitcode209,6,3,0
cristin.unitnameInstitutt for reiseliv, opplevelsesnæringer og markedsføring
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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