The relative importance of ski resort- and weather-related characteristics when going alpine skiing
Journal article, Peer reviewed
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Original versionCogent Social Sciences. 2019, 5 (1681246), 1-16. 10.1080/23311886.2019.1681246
In this paper, we examine how alpine skiers evaluate various ski resortand weather-related characteristics using a conjoint framework. The analysis is based on survey data from 400 existing skiers at a large ski resort in the Inland region of Norway. The results suggest that the weather of the skiing day and the price of a lift ticket are the most important attributes to alpine skiers, followed by ski lift queue time and the fraction of slopes open. The calculated part-worth functions also reveal the most desirable and most unpleasant weather conditions for alpine skiing. This insight can be used directly by ski resort managers when forming new pricing strategies.
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