The relative importance of ski resort- and weather-related characteristics when going alpine skiing
Journal article, Peer reviewed
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http://hdl.handle.net/11250/2643242Utgivelsesdato
2019Metadata
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Sammendrag
In this paper, we examine how alpine skiers evaluate various ski resortand weather-related characteristics using a conjoint framework. The analysis is based on survey data from 400 existing skiers at a large ski resort in the Inland region of Norway. The results suggest that the weather of the skiing day and the price of a lift ticket are the most important attributes to alpine skiers, followed by ski lift queue time and the fraction of slopes open. The calculated part-worth functions also reveal the most desirable and most unpleasant weather conditions for alpine skiing. This insight can be used directly by ski resort managers when forming new pricing strategies.
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© 2019 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. You are free to: Share — copy and redistribute the material in any medium or format. Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Tidsskrift
Cogent Social Sciences
Med mindre annet er angitt, så er denne innførselen lisensiert som Navngivelse 4.0 Internasjonal