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dc.contributor.authorGrankvist, Gunne
dc.contributor.authorJohnsen, Svein Åge Kjøs
dc.contributor.authorHanss, Daniel
dc.identifier.citationInternational Journal of Sustainable Development and World Ecology. 2019, 26 (7), 657-664.en_US
dc.description© 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered,transformed, or built upon in any way.en_US
dc.description.abstractThis study investigated whether endorsement of personal values is associated with willingness to pay more for mobile phones with an environmental or social sustainability label. Participants were students in Sweden, Norway and Germany. A self-report inventory was used to measure willingness to pay and the importance attached to values of Schwartz’s circular model. In Sweden and Norway, participants were willing to pay, on average, 18% extra for a mobile phone with labels for environmental or social sustainability. In Germany, the corresponding share was 12%. To strive for self-enhancement values, that is, social status and prestige, as well as control and dominance over people and resources, was associated with a lower willingness to pay for mobile phones with labels for environmental or social sustainability in all three countries. Furthermore, women were willing to pay more than men for mobile phones with both kinds of sustainability labels. In Sweden and Norway, participants were, on average, willing to pay more for a mobile phone with a label for social sustainability compared to a mobile phone with a label for environmental sustainability.en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.subjectconsumer behavioren_US
dc.subjectmobile phonesen_US
dc.subjectpersonal valuesen_US
dc.subjectsustainability labelsen_US
dc.subjectwillingness to payen_US
dc.titleValues and willingness-to-pay for sustainability-certified mobile phonesen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.source.journalInternational Journal of Sustainable Development and World Ecologyen_US
cristin.unitnameInstitutt for psykologi

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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal