The Flip Side of Commercial Friendships
dc.contributor.author | Anti, Marit | |
dc.date.accessioned | 2021-06-25T15:07:20Z | |
dc.date.available | 2021-06-25T15:07:20Z | |
dc.date.created | 2019-03-27T11:57:47Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | https://ijb.cyut.edu.tw/p/412-1010-5340.php?Lang=en | en_US |
dc.identifier.issn | 1083-4346 | |
dc.identifier.uri | https://hdl.handle.net/11250/2761409 | |
dc.description.abstract | When firms cultivate close relationships with customers, often called commercial friendships, they also introduce expectations of mutual altruism, although lower than when a relationship is perceived as a pure friendship. These strategies, in which the customer relationship only gives a semblance of friendship, but in essence is more a strategy with economic interests, is found to have devastating consequences. Due to the expectation of mutual altruism, self-interest-seeking behavior is considered a violation and a commercial friend now becomes a person who desires to seek revenge, spread negative word of mouth and dissolve the relationship. | en_US |
dc.language.iso | eng | en_US |
dc.subject | business strategy | en_US |
dc.subject | experimental design | en_US |
dc.subject | quantitative method | en_US |
dc.subject | business economics | en_US |
dc.subject | business administration | en_US |
dc.title | The Flip Side of Commercial Friendships | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | publishedVersion | en_US |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Økonomi: 210 | en_US |
dc.source.pagenumber | 130-148 | en_US |
dc.source.volume | 25 | en_US |
dc.source.journal | International journal of business | en_US |
dc.source.issue | 2 | en_US |
dc.identifier.cristin | 1688181 | |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 1 |