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dc.contributor.authorAnti, Marit
dc.date.accessioned2021-06-25T15:07:20Z
dc.date.available2021-06-25T15:07:20Z
dc.date.created2019-03-27T11:57:47Z
dc.date.issued2020
dc.identifier.citationhttps://ijb.cyut.edu.tw/p/412-1010-5340.php?Lang=enen_US
dc.identifier.issn1083-4346
dc.identifier.urihttps://hdl.handle.net/11250/2761409
dc.description.abstractWhen firms cultivate close relationships with customers, often called commercial friendships, they also introduce expectations of mutual altruism, although lower than when a relationship is perceived as a pure friendship. These strategies, in which the customer relationship only gives a semblance of friendship, but in essence is more a strategy with economic interests, is found to have devastating consequences. Due to the expectation of mutual altruism, self-interest-seeking behavior is considered a violation and a commercial friend now becomes a person who desires to seek revenge, spread negative word of mouth and dissolve the relationship.en_US
dc.language.isoengen_US
dc.subjectbusiness strategyen_US
dc.subjectexperimental designen_US
dc.subjectquantitative methoden_US
dc.subjectbusiness economicsen_US
dc.subjectbusiness administrationen_US
dc.titleThe Flip Side of Commercial Friendshipsen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Økonomi: 210en_US
dc.source.pagenumber130-148en_US
dc.source.volume25en_US
dc.source.journalInternational journal of businessen_US
dc.source.issue2en_US
dc.identifier.cristin1688181
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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