dc.contributor.author | Tronvoll, Bård | |
dc.contributor.author | Sklyar, Alexey | |
dc.contributor.author | Sorhammar, David | |
dc.contributor.author | Kowalkowski, Christian | |
dc.date.accessioned | 2021-06-28T14:57:32Z | |
dc.date.available | 2021-06-28T14:57:32Z | |
dc.date.created | 2020-09-21T12:06:19Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Industrial Marketing Management. 2020, 89, 293-305. | en_US |
dc.identifier.issn | 0019-8501 | |
dc.identifier.uri | https://hdl.handle.net/11250/2761734 | |
dc.description.abstract | Manufacturers increasingly look to digitalization to drive service growth. However, success is far from guaranteed, and many firms focus too much on technology. Adopting a discovery-oriented, theories-in-use approach, this study examines the strategic organizational shifts that underpin digital servitization. Notwithstanding strong managerial and academic interest, this link between digitalization and servitization is still under-investigated. Depth interviews with senior executives and managers from a global market leader revealed that to achieve digital service-led growth, a firm and its network need to make three interconnected shifts: (1) from planning to discovery, (2) from scarcity to abundance, and (3) from hierarchy to partnership. Organizational identity, dematerialization, and collaboration play a key role in this transformation. For managers, the study identifies a comprehensive set of strategic change initiatives needed to ensure successful digital servitization. | en_US |
dc.language.iso | eng | en_US |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/deed.no | * |
dc.subject | digital servitization | en_US |
dc.subject | digital transformation | en_US |
dc.subject | organizational culture | en_US |
dc.subject | agile mindset | en_US |
dc.subject | data-centric business model | en_US |
dc.subject | big data monetization | en_US |
dc.title | Transformational shifts through digital servitization | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | publishedVersion | en_US |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200 | en_US |
dc.source.pagenumber | 293-305 | en_US |
dc.source.volume | 89 | en_US |
dc.source.journal | Industrial Marketing Management | en_US |
dc.identifier.doi | 10.1016/j.indmarman.2020.02.005 | |
dc.identifier.cristin | 1831602 | |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 2 | |