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dc.contributor.authorPuijk, Roel
dc.contributor.authorHestnes, Eli Beate
dc.contributor.authorHolm, Simon
dc.contributor.authorJakobsen, Andrea Oppegaard
dc.contributor.authorMyrdal, Marianne Veronica
dc.identifier.citationJournalism Studies. 2021, 1-18.en_US
dc.description.abstractThis paper traces convergence and innovation processes in five local newspapers in the Inland Norway region. It is an explorative bottomup study of how local legacy newspapers’ use of digital technology relates to organisational factors and business models, as well as their journalism. Based on interviews with chief editors and video journalists, the paper shows that these local newspapers adapted in specific ways, sometimes differ from their national counterparts. Each newspaper established a web-edition and later implemented a paywall. This change of business model relates to a change of focus from clicks to subscribers. The change is also reflected in their journalism, focussing on certain topics and more in-depth reporting. While attempts at video reporting turned out to be expensive, streaming local sports became an important element in attracting new subscribers. However, it was easier for those newspapers integrated in larger conglomerates to use these innovations as the parent company provided competence in analysing viewer figures, and because innovations could spread from one local newspaper in the company to the others.en_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.titleLocal Newspapers’ Transition to Online Publishing and Video Use: Experiences from Norwayen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.source.journalJournalism Studiesen_US

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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal