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dc.contributor.authorToth, Zsofia
dc.contributor.authorKowalkowski, Christian
dc.contributor.authorSkylar, A
dc.contributor.authorSörhammar, David
dc.contributor.authorTronvoll, Bård
dc.contributor.authorWirths, Oliver
dc.date.accessioned2022-09-06T11:49:40Z
dc.date.available2022-09-06T11:49:40Z
dc.date.created2022-04-09T14:15:56Z
dc.date.issued2022
dc.identifier.citationIndustrial Marketing Management. 2022, 102 438-450.en_US
dc.identifier.issn0019-8501
dc.identifier.urihttps://hdl.handle.net/11250/3016001
dc.description.abstractTwo of the most disruptive changes in today's business markets are servitization and digitalization. Their increasing convergence into digital servitization leads to tensions both within and between organizations. The authors investigate such intra- and interorganizational tensions by applying a paradox theory lens. The study draws on 56 depth interviews and multiple site visits from two cases in the aerospace and maritime industries. Linked to the paradoxes of organizing, learning, belonging, and performing, eight tensions emerge from the findings. The intra-organizational tensions include digitally enabled control, digital upkeep, professional identity, and performance priorities. In turn, the interorganizational tensions comprise platform-based coopetition, information superabundance, organizational identity, and data utilization. For practitioners working with digital services, this study suggests an audit of tensions to inform continued formulations of a mitigation strategy.en_US
dc.language.isoengen_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.subjectDigital servitizationen_US
dc.subjectTensionsen_US
dc.subjectDigitalizationen_US
dc.subjectDigital transformationen_US
dc.subjectBusiness networken_US
dc.subjectParadox theoryen_US
dc.titleTensions in Digital Servitization through Paradox Lensen_US
dc.title.alternativeTensions in Digital Servitization through Paradox Lensen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.subject.nsiVDP::Samfunnsvitenskap: 200en_US
dc.source.pagenumber438-450en_US
dc.source.volume102en_US
dc.source.journalIndustrial Marketing Managementen_US
dc.identifier.doi10.1016/j.indmarman.2022.02.010
dc.identifier.cristin2016356
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2


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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal