Show simple item record

dc.contributor.authorMilford, Anna Birgitte
dc.contributor.authorLien, Gudbrand
dc.contributor.authorReed, Matthew
dc.date.accessioned2023-08-30T13:11:59Z
dc.date.available2023-08-30T13:11:59Z
dc.date.created2021-09-17T15:50:09Z
dc.date.issued2021
dc.identifier.citationJournal of Rural Studies. 2021, 88, 279-288.en_US
dc.identifier.issn0743-0167
dc.identifier.urihttps://hdl.handle.net/11250/3086403
dc.description© 2021 Elsevier Ltd. All rights reserved. This is the postprint version of the article published in Journal of Rural Studies. It will be available 18.08.2023 after an embargo period of 24 months.You can find the published article here: https://doi.org/10.1016/j.jrurstud.2021.08.018en_US
dc.description.abstractMost food in developed countries, including organic fruits and vegetables, is sold through supply chains run by large wholesalers and supermarket chains. A certain share is sold through local marketing channels such as speciality stores, food box schemes, farmers' markets, and community-supported agriculture (CSA). This study uses qualitative interviews and a quantitative survey to expose the differences between mainstream and local marketing of organic fruits and vegetables in Norway, why and to what extent farmers selling through these two sales channels are different. We find that the supermarket chains' requirements to provide large quantities of uniform product are burdensome for smaller farmers to match. Farmers supplying the mainstream supermarkets tend to be larger and more rurally located. Farmers selling through local marketing are likely to be smaller, closer to urban areas and more diversified in their production. For local marketing farmers, it is more feasible to produce according to organic principles, using local resources and crop rotation. Survey results also show that local marketing farmers are less motivated to produce fruits and vegetables by income and more motivated to produce organically to achieve better quality and sustainability. At the same time, there are also many similarities between the two groups, and we do not find evidence of a general “conventionalisation” of organic agriculture in Norway.en_US
dc.language.isoengen_US
dc.subjectmarketingen_US
dc.subjectlocal fooden_US
dc.subjectorganic fruits and vegetablesen_US
dc.subjectNorwayen_US
dc.titleDifferent sales channels for different farmers: Local and mainstream marketing of organic fruits and vegetables in Norwayen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionacceptedVersionen_US
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Økonomi: 210en_US
dc.source.pagenumber279-288en_US
dc.source.volume88en_US
dc.source.journalJournal of Rural Studiesen_US
dc.identifier.doi10.1016/j.jrurstud.2021.08.018
dc.identifier.cristin1935515
dc.relation.projectNorges forskningsråd: 294604en_US
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode2


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record