Entrepreneurial opportunities and difficulties under COVID-19 for women entrepreneurs in Asia and Europe.
Peer reviewed, Journal article
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Purpose – The purpose of this study is to explore and gain a greater understanding of women’s entrepreneurship during the COVID-19 pandemic. How have women entrepreneurs changed their entrepreneurship during the COVID-19 pandemic? What dimensions are highlighted by women entrepreneurs for a sustainable entrepreneurship during the COVID-19 pandemic? Design/methodology/approach – This study was conducted with a qualitative design where multiple case studies were conducted with 30 women. Data were collected through qualitative interviews with the women entrepreneurs in Asia and Europe. Findings – The results from this study show that women entrepreneurs have mainly focused on financial resources. Economic sustainability is required for companies to survive a crisis in the form of a pandemic. This study has shown what lessons women have from the pandemic where the four D’s model constitute a first step to a theoretical contribution. For women, it is about dollars (e g economic sustainability), demand from customers, the role that digitization has played and distribution both to customers and from suppliers. Practical implications – Practical implications from this study are that women entrepreneurs need to be prepared for economic crises to a larger extent. The economic sustainability plays a key role in sustainable businesses for women entrepreneurs in any kind of context. Social implications – Women’s entrepreneurship looks different, and more knowledge is needed about their conditions. It contributes to increased social sustainability. Originality/value – This study contributes to an increased understanding of how women’s entrepreneurship has been affected during a global crisis.