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dc.contributor.authorSinghal, Arvind
dc.date.accessioned2021-07-08T12:18:55Z
dc.date.available2021-07-08T12:18:55Z
dc.date.created2021-02-16T11:04:26Z
dc.date.issued2020
dc.identifier.citationJournal of Development Communication. 2020, 31 (1), 1-10. http://jdc.journals.unisel.edu.my/ojs/index.php/jdc/article/view/167en_US
dc.identifier.issn0128-3863
dc.identifier.urihttps://hdl.handle.net/11250/2763940
dc.description.abstractThis article, drawing upon the author’s past research and scholarly writings on communication strategies to prevent, contain, and mitigate pandemics and epidemics, including HIV/AIDS, analyses India’s march towards polio eradication, focusing on the relentless implementation of its macro and micro-level social and behavioural change communication strategies. It discusses the micro-targeting and messaging interventions to achieve largescale vaccine adherence and behaviour compliance, especially in the states of Uttar Pradesh and Bihar—the last sanctuaries for polio in India. It also analyses how India eradicated polio with relentless social mobilisation, involvement and engagement of local opinion leaders, and an adaptive data-driven strategy. No country, at any time, has utilised the art and science of social and behavioural communication for a greater public good as India did to wipe out polio. This article represents a modest attempt to analyse the communication-centric elements, focusing on the interpersonal and ground-based elements of the polio communication strategy, that contributed to this public health triumph of epic proportions, and represents India’s gift to the world.en_US
dc.language.isoengen_US
dc.relation.urihttp://jdc.journals.unisel.edu.my/ojs/index.php/jdc/article/view/167
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.subjectsocial communicationen_US
dc.subjectbehavioural communicationen_US
dc.subjectmicro-targetingen_US
dc.subjectmessaging interventionen_US
dc.subjectsocial mobilisationen_US
dc.subjectdata-driven strategyen_US
dc.titleRaging Pandemics and Taming Epidemics: The Role of Behaviour Change Communication in India’s Polio Eradicationen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.subject.nsiVDP::Samfunnsvitenskap: 200en_US
dc.source.pagenumber1-10en_US
dc.source.volume31en_US
dc.source.journalJournal of Development Communicationen_US
dc.source.issue1en_US
dc.identifier.cristin1890278
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal