USE OF AGILE METHODOLOGIES IN DIGITAL TRANSFORMATION BARRIERS
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Abstract We are living in a global world and this feeling of living globally connected digitalization has brought this concept clearer to every member of society. The rapid increase in technological advancement & innovation with increasing use of digital tools, like wise internet, social media and IOT compel organisational top manager to revise their business model from traditional to digital business model. To remain competitive globally, leaders start thinking on this new paradigm shift so that they can survive in global market with competitive edge by providing best value proposition to its stakeholders. Future lies in digitalization; therefore, the only option is the adoption of technological advancement, that’s going for digital transformation. The process of digital transformation is not so easy, rather most of the organization are facing different challenges while implementing technological change. Earlier literature has highlighted barriers and challenges could be addressed with the help of agile methodologies. Our study therefore mainly focuses to find out those key factors that considered as or challenges in the process of digital transformation by using agile methodologies. This study aims to collect information from the real world regarding the barriers to agile digital transformation and discuss them how these key barriers in digital transformation could be resolve while using agile methodologies. The finding of this thesis is based on information collected during interviews by using qualitative approach. The list of most critical barriers was categorized and discussed in detail with their respective theory and Kotter´s model for change management. Based on the results this thesis can conclude that agile methodologies provide a better tool for the implementation of digital transformation in an organisation.